Website Copy

The Blue Campaign is a UK based awareness campaign, promoting the rewilding of gardens and public spaces. It works primarily via its website and social media.

The challenge with this project was turning complex rewilding concepts into simple to understand ideas with a strong call to action. On this home page you can see the USP, followed by links for each section. I gave each section a short, simple heading, followed by a benefit-driven and desirable call to action. This made it easy for the reader to see the benefit of taking personal rewilding action.